‘Not Just a Job’ campaign returns to airwaves to support those who help Manitoba’s most vulnerable

Jan 16, 2023

For the workers who help vulnerable Manitobans in our communities, it's not just a job. It’s personal. It’s connection. And they love what they do because it makes all the difference in people’s lives.

Every day, these dedicated workers in our communities:

• Provide care and support to people living with disabilities;
• Work with families and youth in crisis;
• Help people in shelters and those without stable housing;
• Give mental health and addictions support;
• And so much more to ensure the well-being of all Manitobans.

However, chronic government underfunding has resulted in low pay, limited resources, and constant turnover – making this challenging work even more difficult.

“These workers are doing the best they can with the resources available to them, but they’re not getting the support they need. In some cases, low pay forces them out of the field because they just can’t afford it anymore, and that turnover makes it even more challenging for the people who depend on them,” said MGEU President, Kyle Ross.

To talk about this issue and promote the services of these frontline workers, the MGEU, UFCW 832, and CUPE Manitoba – who, combined, represent several thousand Manitoba workers in community-based social services – have joined together to run a TV and online ad campaign.

Starting today, over the next several weeks, the three unions are asking Manitobans to remind the provincial government to fix the underfunding problems that have resulted in low pay, limited resources, and constant turnover.

The campaign calls on the Stefanson government to:

• Increase funding for care to ensure decent wages for workers;
• Develop minimum training standards and mandate a higher minimum wage for support workers; and
• Introduce a professional designation for people working in this field.

Here’s how you can help!

Join the call to fund quality care and support quality of life. Visit NotJustAJob.ca to add your voice and share the campaign!

Watch the Ad

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