The MGEU and UFCW are launching a joint ad campaign today in support of frontline workers who are there 24-7 for our most vulnerable Manitobans.

“These are the folks who make that immediate, hands-on difference in people’s lives,” said MGEU President Michelle Gawronsky. “They specialize in supporting Manitobans living with disabilities, responding to youth and families in crisis, helping our homeless find shelter, supporting those struggling with mental illness and addictions, the list goes on. In all cases, it’s more than just a job. It’s about making vital, personal connections.”

However, in this community-based sector, where MGEU and UFCW represent thousands of members, Gawronsky said government under-funding has resulted in low pay, limited resources, and constant turnover.

“This makes it not only very difficult for our members to build a career out of a job they love, but also creates real, ongoing challenges for all those individuals and families who rely on them.”

This spring, the two unions decided it was time to join forces and make sure all Manitobans understood what’s at stake, and what can be done about it.

“So often, the critical care and support such workers provide in our communities gets overlooked or taken for granted,” Gawronsky said. “The pandemic crisis has brought many things to the fore and the need for stable, sustainable supports for our most vulnerable is definitely one of them.”

Tell the Pallister government to fund quality of care and support quality of life.

Visit and sign the petition to add your voice!